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The Sylvie Collection Celebrates 10th Anniversary and Introduces “A Decade of Diamonds” with the Debut of 10 New Bridal Collections at JCK Luxury 2017

 

The Sylvie Collection is proud to announce it’s 10th Anniversary this year. In honor of this milestone we will be launching “A Decade of Diamonds” and introducing 10 new bridal collections at this year’s JCK Luxury in Las Vegas, NV. Fans will also have the chance to win a full mounted engagement ring set worth $7,000 up until May 14th.

This is the largest debut of product in the history of The Sylvie Collection and represents a culmination of the designer, Sylvie Levine’s life work since the brand’s inception in 2007.

Plano, TX (April 19, 2017) – The Sylvie Collection, Texas-based designer bridal jewelry brand will commemorate their 10th anniversary with the premiere of 10 new bridal collections, in addition to an elegant assortment of feminine and delicate wedding day jewelry during the JCK LUXURY trade show in Las Vegas from Friday, June 2nd – Thursday, June 8th, 2017. The brand will welcome members of the press and JCK LUXURY attendees to join them for a private Champagne Toast at their booth (LUX-101) during happy hour, in celebration of the 10-year anniversary and debut of the lines. The 10 new collections boast over 100 designs in total, making it the brand’s largest collection debut to date.

 

In support of the milestone anniversary and the new product offerings, The Sylvie Collection will also be launching “The Elita Ring”, a special edition diamond engagement ring. Additional support for the launch will include; new in-store retailer displays, and a refreshed, contemporary website and press materials. Consumers will also be offered a chance to win a full mounted engagement ring and wedding band set, valued at $7,000.

Known for her customized options and exquisite designs, Levine crafted the bridal collections with the desire to satisfy her customers’ requests for unique and intricate jewelry. The collections feature fresh twists on best-sellers, new stackable engagement ring band sets, complex filigree, two-tone metal combinations and more. New bridal collection designs will range in price from $900 – $4,500 retail.

“These new collections are the culmination of my life’s work, “ says CEO/Designer Sylvie Levine. “They are the most intricate and detailed pieces I have ever created, and like a proud mom, I cannot wait to share them with the public. To celebrate our 10th anniversary, I wanted to create very diverse, yet delicate bridal styles that will appeal to a wide range of modern brides.”

 

In-Store Retail Displays
To complement the extensive bridal selection, The Sylvie Collection will also reveal new in-store displays designed with their existing and future retail partners in mind. Displays are available in varying heights with optional extensions, and feature innovative elements like flexibility and customization offering retailers the ability to create engaging displays for their showcases. Sylvie’s fashion collection displays have also gone through a redesign for retailers and can be showcased alongside Sylvie Collection bridal lines.

“I wanted to create a canvas for my jewelry to be displayed in stores. When you hand your merchandise and materials to the store merchandisers, I like to think of it like it’s giving an artist the tools to create. The functionality and customizability of the new displays allow our retail partners to merchandise the store in a way that is engaging and attractive to customers,” says CEO/Designer Sylvie Levine.

 

Website Redesign
In addition to new products launching in 2017, the brand is thrilled to premiere an entirely updated website which will launch in May 2017. The new site will feature a modern and sophisticated design meant to increase conversions. Designed with both B2B and B2C site visitors in mind, the new website will showcase product and collections in an organized and user-friendly layout. To coincide with the updated website, Sylvie Collection has made new branding and press materials available to retail partners, which will showcase the brand’s new product offering for 2017 and act as prospective selling tools. New and improved materials include beautifully designed consumer brochures and digital flipbooks.

 

The Contest
For Sylvie fans throughout the United States, Sylvie is offering customers a chance to win a full mounted diamond engagement ring and matching wedding band valued at $7,000. [Insert details about the ring and wedding band (Metal, carat weight, stone-shapes, design details, etc.). Sylvie fans can submit entries from April 1st – May 14th via the Sylvie Collection website. To enter, participants have to option to submit their contact information, or upload a photo or video that represents their personal love story. Entrants are encouraged to share content and use the hashtag #DecadeOfDiamonds on social media to gain a higher chance of winning the prized wedding set.

To preview the new collections and other designs, please schedule a meeting with the Luxury Brand Group team to visit LUXURY Booth, LUX-101 during the JCK LUXURY show in Las Vegas, NV.

For additional information on The Sylvie Collection, “A Decade of Diamonds” campaign initiatives, requests for images or look books, or to schedule an interview with the designer, Sylvie Levine, please contact Luxury Brand Group’s, Jordan Landes-Brenman (jordan@luxbrandgroup.com).

Appointments can also be scheduled online at: https://sylvieappointments.pgtb.me/CMTW34

 

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